Group Twenty Seven will perform a comprehensive review your PPC program and deliver a detailed written report. This report includes the major and minor issues that may be impeding your success and will serve as a guide on how to fix these problems. The evaluation includes a one-hour follow up phone call to discuss implementation of the report’s findings.
What’s included in a PPC Evaluation Report?
Depending on the limitations of your current PPC program, the report will provide insight into some or all of the following areas:
• Proper account architecture for maximum impression share.
• How to identify and implement negative keywords.
• Ways to use analytics data and actual queries to find more keyword opportunities.
• Optimize campaign settings that will best benefit you.
• Landing page optimization and best practices.
• Ad messaging suggestions that will increase click through rate.
• How to set up conversion tracking to better understand PPC ROI.
If you don’t want to implement the recommendations yourself, a PPC Optimization package and/or ongoing PPC management are a better fit.
Contact Group Twenty Seven today to learn how we can help with your paid search needs.
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